Improving Social Media Marketing

Have you hopped on the social media bandwagon? If so, are you seeing outstanding results? For many brands the answer is no. Those that have found success have refined their marketing strategy allowing them to better connect with their target audience. Here are some tips to help your brand improve social media interaction.


Set SMART Goals

  • Specific: Identify a particular social channel (Instagram) and a metric (likes).

  • Measurable: Make sure the metric can be tracked (insights/analytics)

  • Achievable: Goal is reasonable (15% increase in likes over 2 weeks)

  • Relevant: This goal will increase our overall social media presence.

  • Time-bound: Goal must be met by the end of the second quarter.


Identify Your Target Audience

  • Do you want to reach other businesses or potential customers?

  • Determine demographics, psychographics, and geographics.

  • Your audience determines your platform, schedule, content, and brand voice


Be Human

  • People want to get to know the personality of your brand

  • Many brands are not afraid to treat their followers as friends and connect with them through humor.


Be Responsive and Helpful

  • Social media is a great way to form relationships with followers, but your brand has to interact.

  • Followers are more likely to post questions and complaints on social media than call a helpline. Respond to issues honestly and be as helpful as possible.


Brands that can perform well in these areas create successful social media content. It may sound easy, but we know it can sound intimidating. Eden Resources is here to help. So what are you waiting for? There are millions of people waiting to connect with you!


Managing Staff

Eden Resources, LLC